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Jenny Ortiz

Jenny Ortiz is a strategic marketer with over 15 years of experience in creative, marketing, and advertising. She specializes in developing best-in-class solutions around media diversification, employer brand, candidate journeys, and engagement in order to help healthcare companies attract top talent. Outside of the office, she is an advanced open water scuba diver and a lover of international travel, and enjoys spending quality time with friends and family.

Healthcare Technology Blog

5 Tips and Tricks for Data-Driven Recruitment

Want to dive into data-driven recruitment and not sure where to start? We created a guide to KPIs, A/B testing, data for recruitment, and more.

Jenny OrtizOctober 10, 2023

Improving data hygiene can make recruiting easier

Blog HR Strategy

6 Ways Poor Data Hygiene Drags Recruiting Down

Improving your data hygiene can help you take your recruiting to the next level with just a few clicks. Here’s how.

Jenny OrtizAugust 17, 2023

A woman on a computer considers using ChatGPT for hiring

Blog Hiring Tips

Can ChatGPT Help Pick Your Hiring Software? We Asked It

Curious about using ChatGPT to pick your new hiring software? We go over use cases, pitfalls, and best practices to help you use this tool…

Jenny OrtizJuly 25, 2023

Healthcare Technology Blog

How Recruitment Automation Software Will Change Hiring

Between staffing shortages and infamously lengthy recruitment, healthcare hiring is due for a shakeup. Recruitment automation software is giving it one.

Jenny OrtizJune 9, 2023

Blog

Nurse and CNA License Verification: A Guide for Employers

Nurse and CNA license verification can get complicated without the right software. Here’s what you need to know.

Jenny OrtizMarch 29, 2023

HR Strategy

Struggling With Application Drop-Off? 5 Ways to Avoid It

Are you losing candidates before they even finish applying? Here are 4 ways to optimize your job applications and fix your application drop-off rate.

Jenny OrtizMarch 15, 2023

A community college student inspects a healthcare recruitment marketing flyer

Recruitment Marketing

9 Best Strategies for Healthcare Recruitment Marketing

The best healthcare recruitment marketing strategies involve blending traditional and digital methods. Here’s what you need to know.

Jenny OrtizFebruary 3, 2023

HR Strategy

Five Marketing Strategies to Boost Employee Referrals

Struggling to build awareness of your employee referral program? Here’s five internal marketing strategies to boost your employee referrals

Jenny OrtizJanuary 24, 2023

Healthcare Technology

10 Applicant Tracking Features Healthcare Employers Need

Shopping for a new ATS and not sure what to look for? Here are ten of the most important applicant tracking features for healthcare.

Jenny OrtizNovember 19, 2022

Average time to hire. A business man reviews a calendar on his computer.

HR Strategy

How to Use Your Tech Budget in the Fiscal New Year

New fiscal year, new budget. We discuss how you can manage your tech budget to push your hiring goals along.

Jenny OrtizOctober 12, 2022