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Happy New Year from all of us at Apploi! We’re ringing in 2022 with a look back at the healthcare trends we followed over the past twelve months. We’ve collected some of our best blog posts from 2021 with takeaways to help you prepare for the coming year. 

1. 4 Ways to Address The Nursing Shortage in 2021 

We explored the nursing shortage in our most popular blog post of the year. As Baby Boomers reach retirement age, healthcare needs more nurses to care for an influx of older patients.

To handle the nursing shortage, healthcare employers need to protect their workers. You can retain workers by supporting their career growth and providing resources to fight burnout. At the same time, your technology should work for you. The right hiring tools can bring your hiring well below the 49-day average and help you see what parts of your process are and aren’t working.

Read 4 Ways to Address The Nursing Shortage in 2021

2. 5 Tips for Healthier Healthcare Recruitment Strategies 

With limited candidates looking for jobs, healthcare recruiters wind up competing with each other. To deal with this, recruiters need to start thinking like marketers. 

Digital marketing can help you reach completely new candidates. You can draw in candidates with attractive branding and by listing your benefits in the job post. Use your job posts to show off the things nurses are looking for right now: a positive work culture with leaders dedicated to keeping them safe and connected.

Read 5 Tips for Healthier Healthcare Recruitment Strategies

3. Skilled Nursing Facility Audits and Ratings—What You Need to Know

Recruiting and hiring weren’t the only issues healthcare saw in 2021. Even fully staffed facilities had to deal with compliance. To handle audits, do what you can to improve customer satisfaction, and focus on making sure your HR documents are up-to-date.

Educating staff is important, but your tech system will make or break your audit readiness. The best way to prepare for virtual audits is to make sure your HRIS or other software is up-to-date and HIPAA compliant. 

Read Skilled Nursing Facility Audits and Ratings—What You Need to Know

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4. Your Guide to Using Social Media for Recruitment in Healthcare 

Just like digital marketing, social media can be a huge help with recruiting new candidates. Your social media presence can turn into a powerful recruiting tool, reaching job-seekers directly.

Because social media is so widely popular, it can help you reach bigger and more diverse groups. By developing a social media presence, you’re also giving job seekers more information about your company and culture right away. This will help them decide if they’d be a good fit for the job, so you’ll spend less time waiting for a response to your offer.

Read Your Guide to Using Social Media for Recruitment in Healthcare

5. The Importance of Recruitment Marketing for Healthcare 

Recruitment marketing is one more way of thinking about finding candidates in such a competitive industry. This kind of marketing involves promoting your jobs as if they’re goods and services. Its unique promising for recruiting in competitive industries makes it one of the top healthcare trends to watch in 2022.

If you’re hiring online, you want to be sure your job posts actually make the most of the web. You have a lot of advantages as a digital recruiter. Not only can you reach more passive candidates and promote openings through social channels, you can also help the right candidates find you with searchable keywords. Make sure your job descriptions prominently include information like job title, location, and necessary experience. 

Read The Importance of Recruitment Marketing for Healthcare

Better Healthcare Staffing With Apploi

Apploi is here to simplify your healthcare staffing. We stay on top of healthcare trends to help you find candidates, streamline hiring, and onboard new recruits.

Interested in learning more about how you can recruit, hire, and onboard healthcare staff quickly? Contact us today for a free demo of our end-to-end talent management solution.

Melanie Boroosan

Over her six years in healthcare administration, Melanie has managed human resources, legal, compliance, payroll, and recruitment efforts at a corporate level. This oversight granted her a deep appreciation for the unique needs of healthcare managers, and for the direct ways that business operations affect the wellbeing of each employee. As Apploi’s Director of Healthcare Innovation, Melanie draws from her experience in healthcare HR and ancillary long-term care to pursue a vision of holistic healthcare staffing. Her work is rooted in the knowledge that great care begins with improving quality of life for all healthcare workers.