With healthcare’s high turnover rate and talent shortage, standing out as an employer is more important than ever. Beat the competition and attract quality candidates by understanding and promoting your employer brand.

What is an employer brand?

Your employer brand is your reputation as an employer and how you present yourself on and offline.

Effective employer branding can halve your costs-per-hire and reduce turnover by up to 28%<, and 95% of candidates say they factor in organizational reputation when considering a new job.

Employer branding encompasses your:

• Business brand: Your company’s mission, and how it lives up to it, says a lot about you as an employer.
• Marketing efforts: This includes your job descriptions, social media presence, brand language, website, and press.
• Recruitment process: How you communicate with applicants, your interview process, and your staffing software are all part of your employer brand.
• Company culture: Employer branding extends past the hire date to include how you treat your staff, from open communication to career opportunities.

What sets you apart as an employer?

Use what sets you apart as an employer to stand out from the crowd on Indeed. Knowing your value proposition can help you tailor your employer brand and reach more job candidates.

Here are some examples of value propositions to include in your job descriptions:

• Competitive wages and benefits
• Cutting-edge tech
• Promotions and growth opportunities
• Shift flexibility or easy scheduling systems
• Wellness budgets

In all of these examples, it is important to be as specific as possible about the benefits and opportunities you offer. This is essential to standing out from your competition.