Are you struggling to attract applicants? With thousands of CNA, RN, and LPN roles on the market, how can you ensure your job postings will stand out from the crowd?

Follow these steps to write quality job descriptions that will hook your ideal candidates on Indeed:

1. Keep it concise

According to Indeed data, job postings of about 100 to 325 words get up to 30% more applicants than longer ones. Keep your job descriptions brief by using bullet points instead of paragraphs and leading with the most important information: pay, benefits, duties, responsibilities, and company culture.

2. Tailor descriptions to job titles

Candidates searching for different roles have specific expectations for each position. Highlight these unique needs in your postings to better attract job seekers. Keywords can also help you reach the right people. Include terms that job seekers search for at least 5x throughout your job description.

3. Set the stage for applicants

Promote your employer brand by sharing what it’s like to work for you, your values, interview process, and job promotion and growth opportunities.

4. Always include pay rates

Fill rate for jobs on Indeed improved by 40% when postings included salary information. Don’t have a base salary? Include an estimated salary or hourly rate, instead.