This Home Health’s Hiring Transformed from Volatile to Seamless
Jami Orlando’s role as the marketing manager of in-home senior care services provider Home Helpers isn’t just a job—it’s a family legacy.
Her mother Lisa Fausey is the company’s president and CEO, her younger sister is their RN, her older sister is juggling caregiving with medical school, one niece is their receptionist, and another niece is a caregiver.
Personal experience and commitment to care are very much at the forefront of what the Home Helpers team does. In order to stay focused on what truly matters—their clients—Orlando brought on Apploi to streamline the company’shiring and onboarding processes. And she did so just in time—a 2025 American Hospital Association report projects that the need for home-based care will increase 22% through 2034.
“I’ve worked in many different industries, and I would say the home care industry is probably the most volatile,” says Orlando. “It oscillates so much between having too many caregivers, and not enough, having too many clients, and not enough.” Here’s how Apploi has helped Orlando weather the staffing ebbs and flows.
The Biggest Hiring Struggle: Solved
The growing company currently employs 53 caregivers across three offices, in Martinsburg, West Virginia, Winchester, Virginia, and Hagerstown, Maryland. In the past, Orlando has seen applicants bow out early due to application hurdles like forms that are too hard to fill out and confusing communication.
“The real struggle is to get them from an application to actually showing for an interview,” says Orlando.
“Apploi has really helped a lot in terms of the seamlessness of things.” That’s because Apploi decreases candidate drop-off and barriers to entry with a mobile-optimized and 1-click apply process and unlimited applicant texting.
A Better Applicant Experience
Orlando worked with two other hiring applications prior to finding her perfect fit with Apploi. “On the back end it’s become more seamless,” she says. “I think people are much less likely to fall through any cracks with what we have now.
Before, we didn’t really have the option to set up specific automations for each step within the hiring process.
Now, there are a whole lot more options.” And she’s not just seeing more efficiency on her end—Apploi is also benefitting Home Helpers applicants. “The user experience is better,” Orlando says. With one of their former hiring applications, “So frequently people couldn’t open something to fill it out, and their
forms were so different that I actually had to [do it for them],” Orlando says. “It would take me all day
to label every single field, put the directions in for it. It was very time consuming. Now Apploi sets the fields for us.”
Creating Lasting Candidate Relationships
Orlando also loves Apploi’s flexibility for sorting applications and maintaining relationships with candidates who aren’t quite the right fit at the moment. With her previous hiring partners, the only option was to deactivate unhired candidate profiles—with Apploi, she can archive them for potential future contact. “Now we have lots of labels, and we can organize much more,” she says.
This ensures that Orlando always has a vetted pool to pull from if the company is suddenly in need of more help. “Say an applicant has all the qualifications, but for whatever reason they can’t come to work, maybe they don’t have the hours right now, maybe they need to make more, maybe they had some circumstance come up in their life,” she explains. “I set up an email for those archived individuals, and I pull that list and bring it over into Mailchimp periodically, and then they go into a sequence there that continues the relationship with them. We couldn’t do that before.”
Upgrade your staffing system with Apploi’s seamless one-stop-shop hiring platform, and find top candidates 71% faster.
Time-Saving Job Post Automation
Of all the Apploi features, the platform’s automatic distribution of posts to top job boards has worked out best for Orlando. “That’s my favorite thing,” Orlando says.
“Before I would have to spend a day every month adding job posts for all three territories. Now I don’t have to.”
And all this automation has equaled plenty of time saved—and attention redirected to what matters.
“I’d say for me, in terms of managing things, I’ve probably saved about 10 hours a week, because I don’t have to look at hiring anymore.”
She can now firmly leave the day-to-day of that task to her recruiter, and focus on being the self-proclaimed “jack of all trades” in her very busy role—which includes everything from coordinating employment fairs to overseeing software implementation to handling training and vendor relationships to creating website and social media content.
